Our Story

Founded by Matt, a mid 30's bald dude from Leicester, who's hanging on to his skateboard hoping that one day he can land a tre flip without busting his ankles.

Heavily influenced by 90's skate and music culture, Matt wanted to create an accessories brand that provided premium quality, long lasting products at an affordable price.

Whilst decking you out in durable accessories, the brand needed a purpose, so we're here to spark conversations about Men's Mental Health. It is a topic that really hits home, therefore we have committed to donate 10% of our annual profits donated to Movember Charity - a charity that has helped us through the darkest of times.

The brands mission: to create a space where fashion, skating, music, and meaningful conversations can collide—fuelling not just style, but also positive change.